Privacy Policy

Introduction

At Frosty Accelerate Limited, we recognise that your privacy matters. This policy outlines how we collect, use, store, and protect personal information when you interact with our services or visit our website.

We are committed to transparency about our data practices and ensuring your information is handled with the care and security it deserves.

Who We Are

Frosty Accelerate Limited is a financial management consultancy registered in England and Wales (Company Number: 11234567). Our registered office is located at 42 Wellington Street, Leeds, LS1 4AB, United Kingdom.

For the purposes of data protection legislation, Frosty Accelerate Limited is the data controller responsible for your personal information.

Information We Collect

The types of personal information we may collect include:

Information You Provide Directly

When you contact us, request our services, or engage us as a client, you may provide:

• Name and contact details (email address, postal address)
• Business information (company name, position, industry)
• Financial information relevant to the services requested
• Communications and correspondence with our team
• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we may automatically collect:

• Technical information such as IP address, browser type, and device information
• Usage data including pages visited, time spent on pages, and navigation paths
• Referral sources and search terms used to find our website

How We Use Your Information

We use personal information for the following purposes:

• To provide financial management services and respond to your enquiries
• To communicate with you about our services, appointments, and engagement updates
• To improve our website functionality and user experience
• To comply with legal obligations and professional standards
• To maintain accurate business records and conduct internal administration
• To analyse website traffic and understand how visitors interact with our site

We will only use your information for purposes that are compatible with the reason you provided it, unless we obtain your consent for additional uses.

Legal Basis for Processing

We process personal information based on one or more of the following legal grounds:

• Contract Performance: Processing necessary to deliver the services you've requested or to take steps before entering into a contract
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services or maintaining security, provided these interests do not override your rights
• Legal Obligation: Processing required to comply with applicable laws and regulations
• Consent: Where you have given explicit permission for specific processing activities

Sharing Your Information

We maintain strict confidentiality and do not sell or rent your personal information to third parties. We may share information only in the following circumstances:

• Service Providers: Trusted third-party providers who assist with specific business functions (such as IT support or document storage) under strict confidentiality agreements
• Professional Advisors: Accountants, solicitors, or other professional advisors when necessary for business operations
• Legal Requirements: When required by law, regulation, legal process, or enforceable governmental request
• Business Transfers: In connection with any merger, acquisition, or sale of business assets, where your information may be transferred to the new entity

All third parties with whom we share information are required to maintain appropriate security measures and use the information only for specified purposes.

Data Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with encryption protocols
• Access controls limiting who can view your information
• Regular security assessments and updates
• Staff training on data protection responsibilities
• Secure disposal procedures for information no longer required

While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but remain committed to maintaining robust safeguards.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law or professional obligations.

Retention periods vary depending on the type of information and the nature of our relationship:

• Client engagement information is typically retained for seven years following the conclusion of services, in accordance with professional standards and tax regulations
• Marketing communications and website analytics data are retained for shorter periods unless you request deletion
• Essential business records may be retained permanently where required for legal or regulatory purposes

Your Rights

Under data protection legislation, you have several rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you
• Correction: You can ask us to correct inaccurate or incomplete information
• Deletion: You can request deletion of your information in certain circumstances
• Restriction: You can ask us to restrict processing of your information in specific situations
• Portability: You can request transfer of certain information to another organisation
• Objection: You can object to processing based on legitimate interests or for direct marketing purposes
• Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within one month, though complex requests may require additional time.

Cookies and Tracking

Our website uses cookies and similar technologies. For detailed information about the cookies we use and how to manage your preferences, please see our Cookies Policy.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

International Data Transfers

We primarily operate within the United Kingdom. If we transfer personal information outside the UK or European Economic Area, we will ensure appropriate safeguards are in place to protect your information in accordance with data protection laws.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page indicates when the policy was most recently revised.

Significant changes will be communicated through our website or, where appropriate, by direct notification to clients and contacts.

Contact Us

If you have questions about this privacy policy, wish to exercise your data protection rights, or have concerns about how we handle your information, please contact us:

Email: [email protected]
Post: Frosty Accelerate Limited, 42 Wellington Street, Leeds, LS1 4AB, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters, if you believe we have not handled your information appropriately.